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📰  Optimisation, AI and evolution: why do some move forward while others stagnate?

What I’ve observed over the past few weeks — across companies and independent professionals — is striking. One thing is clear: ignoring these issues means falling behind. Here are the key lessons and the traps to avoid.

AI, optimisation and your future: are you ready?

I hope you're doing well.

Back in mid-February, I shared a pivotal moment in my journey with you: four weeks to reset everything.

It was bold, intense — but absolutely necessary.

And since then?

I’ve been refining, adjusting, clarifying.

I’m stepping into my role as a key reference in digital optimisation and AI integration for businesses.

Because this topic is far too strategic to leave to chance.


What I’ve observed in the past few weeks

• A mini AI conference with professionals from all sectors.

Result? Many realise that without a clear strategy, AI tends to amplify their flaws rather than solve them.

• A workshop with solopreneurs.

Brilliant at what they do, but stuck in daily operations and disorganised systems.

AI can be a game-changer — but only if integrated smartly.

• An AI training session in a company.

Engineers and team leads came to a simple but powerful realisation: AI doesn't replace people it requires structure to avoid spiralling out of control.


What I want to share with you today

  • AI isn’t magical — it’s methodical.

It doesn’t think — it executes.

  • It won’t replace businesses.

But businesses that don’t integrate it strategically will be replaced by those that do.

  • The moment is now.

Not in three years. Not in five. Now.


Is your business ready?

  • If you’re already using AI → Do you have a real strategy, or are you patching things together with no clear structure?
  • If you haven’t started yet → Do you know how to avoid the mistakes others are already making?

Two simple actions to stay in the game

Mini AI conferences – open to all professionals

I regularly host short online AI sessions, designed for professionals who want to understand how to integrate AI with strategy and clarity.

Contactez-moi sur WhatsApp Message me on WhatsApp or email [email protected] to receive upcoming dates and your registration link.


AI awareness sessions for companies

Fnd out more about our AI mini-conférence

Want to raise awareness across your team and define a clear framework for AI in your organisation?

I offer tailored in-house sessions, fully adapted to your context and challenges.

Book an appointment now  to organise a session in your company: [Link to dedicated page] Lien vers la page dédiée.


It’s time to be a driver of change, not a spectator.

Speak soon,

📩 Want to receive these Impact Letters before everyone else? ? Subscribe here.

Merci pour votre inscription !

 

Micheline Boutrin Deroire

Strategist in business transformation, 

digital optimisation and AI integration

Founder of PAS À PAS DIGITAL ​

Micheline Boutrin Deroire – Lauréate du Leadership Innovation Awards 2024 pour PAS À PAS DIGITAL, experte en transformation numérique et optimisation

I support professionals and organisations in simplifying their digital environment,

and integrating AI with clarity, method and conscious intention —

for fast, human-centred and aligned results.


Book an appointment |  +596 696 37 66 90 |   [email protected]



📰  Optimisation, AI and evolution: why do some move forward while others stagnate?
PAS A PAS DIGITAL, [email protected] 14 March 2025
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