When an SME Chooses to Integrate AI with Method and Humanity
More and more SME leaders are looking to integrate artificial intelligence in a simple, concrete, and human way.
Here’s a real-world example that shows how it can be done.
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A practical AI transformation for SMEs — not just theory
At PAS À PAS DIGITAL, we support companies in achieving real transformation.
Step by step.
When ECM Renovbat contacted us, it wasn’t to “see what AI can do.”
Their request was clear: integrate AI into their day-to-day operations to optimise admin tasks, save time, and streamline internal communication.
But without losing their way of doing things. Their DNA. Their human-centred posture.
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Listening first: grounding AI integration in the company’s real needs
Before presenting a single slide, I took the time to call each team member individually.
To understand their daily reality.
To identify where time was lost.
To uncover what they would love to delegate to an AI assistant… without even knowing it was possible.
These conversations led to a tailored training programme, shaped role by role.
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Tailored AI training rooted in real business tasks
No endless theory.
No disconnected demos.
Every exercise was designed from their actual files and real tasks:
- Client follow-ups
- Site tracking
- Contract preparation
- Admin letters
- Quote analysis
They saw in real time how ChatGPT and Gemini could be applied to their workflow.
And that changed everything.
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From doubt to enthusiasm with practical, useful AI
Some arrived curious.
Others were sceptical.
But very quickly, they saw the benefits: time saved, clarity gained, simplicity.
Even the most hesitant ended up saying:
“Wait… I can start using this tomorrow!”
And that was exactly the goal.
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When leadership drives successful AI adoption
Jean-Max Léonard, the company’s director, was present at every session.
Fully involved, listening to his team.
An embodied leadership that made all the difference.
Here’s what he shared:
“I particularly appreciated the quality of the preparation for this training, with real upstream work to gather everyone’s expectations. During the sessions, we explored our concrete needs through a hands-on approach: use cases, lots of experimentation, and the discovery of tools like Prompt Genius, tailored to our context.
The impact on my team was immediate: collective enthusiasm, even among the most reluctant, and new uses emerging rapidly in our daily work.
AI became a shared topic, integrated into our conversations and practices.I fully recommend this training to any leader wishing to bring their team on board, harmonise skill levels and initiate a true cultural shift around AI.”
— Jean-Max Léonard, director ECM Renovbat
Post-training AI support: sustaining the transformation
Integrating AI doesn't end with a training session.
A post-training follow-up is planned to support teams in their evolution, successes and questions.
A living, structured space where new uses can emerge — and AI becomes part of their culture.
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Keys to successful AI integration in SMEs
When technology is aligned with humanity…
When we take the time to listen before teaching…
When we ground everything in the reality of the field…
AI becomes a true accelerator of clarity, flow, and effectiveness.
A lever for transformation.
A catalyst for harmonisation.
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This approach is part of a long-lasting digital transformation, grounded in the SME’s reality and respectful of its uniqueness.
What I offer isn’t a fixed method.
It’s a way of sensing what’s ready to evolve and turning it into clear, simple, and strategic usage.
It’s not a formula.
It’s a posture.
And that’s what makes all the difference.
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With clarity and humanity,
Micheline Boutrin Deroire
Founder of PAS À PAS DIGITAL
Consultante stratégique en IA appliquée aux métiers
et à la transformation humaine des organisations
🏆 Best Innovation & Strategic Change Consultant 2024 – France & Europe
At PAS À PAS DIGITAL, we help companies and consultants at every step of their digital transformation, making AI accessible, human, and aligned with real-life work.
Ready to go further?
Book an appointment or send me a message to explore how AI could truly make a difference in your organisation.
+596 696 37 66 90 | [email protected]
When an SME Chooses to Integrate AI with Method and Humanity