An interview to feel what’s truly at stake behind a method.

 Transform without losing yourself. Clarity • Posture • Boldness

This exchange was born from a dialogue between me… and my AI assistant.

An unprecedented format, where I pose — and answer — the questions that really matter.

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"In just 46 seconds, the essence of this interview… and my way of guiding." Demander à ChatGPT

You officially launched PAS À PAS DIGITAL in January 2023, but you often refer to July 2023 as the real beginning. Why?

MICHELINE:

Because the first six months were full-on exploration.

I was publishing, networking, testing topics, formats, and approaches.

I was talking about digital optimization — and about many other things too.

It was messy — for others, and at times, even for me.

But I knew exactly what I was doing:

It was my living market research.

Not in a spreadsheet. On the ground. In real life.

I observed what was being said — and what wasn’t.

I saw the confusion around digital, the contradictory messages, the pile-up of tools with no clear strategy.

And that’s when it clicked:

1. We needed to come back to the essentials.
2. Audit before adding.
3. Reassess usage instead of stacking solutions.

Starting July 2023, I laid down my foundation:

• I offered my first strategic diagnostics
• I helped organizations bring meaning back to their tools
• I focused on digital coherence, not magic tools

I realized some companies were paying for two or three tools doing the same thing.

And no one noticed.

Because no one was taking the time to step back and define a strategy.

Now, in August 2025, my business is entering its third year.

I’m no longer in test mode.

I’m in concrete transmission.

What I offer is structured, alive, and meets a real need.

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You often say you don’t do things “like everyone else.” Is that a stance, or a vital need?

MICHELINE

It runs deeper than that.

I’m not trying to stand out for the sake of it.

It’s my DNA.

I’ve always had a way of observing, sensing, and structuring that often doesn’t match what I see around me.

Not in opposition. But ahead of time, sometimes.

I catch things others don’t see yet.

I sense shifts before they surface.

It used to make me feel out of place.

Honestly? A bit like an alien. 

But now, I know it’s exactly where I’m meant to be:

👉🏼 Opening paths, mapping out terrains, clearing passages.

I don’t do things the usual way because I feel, create, and structure differently.

And I move forward with that.

I don’t push anyone to follow.

But those who are ready, they recognize what I carry.

And for the others — it’s just a matter of timing.

I don’t wait for the world to be ready. I do what needs to be done. 

That’s how I contribute.

I’m a path-shower.

It’s my role. And I fully own it.

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You say you offer strategic AI support. What do you mean exactly?

MICHELINE

I offer strategic support, grounded in the day-to-day reality of businesses — their usage, pace, and real-world needs.

We don’t talk AI just to talk about AI.

We start with the job:

“What do I do — and how can AI help me, tangibly, tomorrow?”

I guide step by step. No fluff.

In just a few hours, my clients know what to do, how, and why.

No need to spend weeks.

I work on posture, mindset, and change culture.

I help them bring back meaning, find their rhythm, and transform without losing themselves.

And most importantly: I help them become autonomous in their skill-building.

Because the real issue isn’t the tool.

It’s learning how to evolve consciously in a fast-moving world.

That’s what strategic AI support really means to me.

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You work with both solo entrepreneurs and SMEs. What do they have in common?

MICHELINE

They deeply care about their work.

They’re not pretending.

They want to move forward — but not at any cost, and especially not at the expense of who they are.

They’re tired of:

• generic solutions
• miracle promises from the digital world

What they want is concrete.

Tools that apply to their reality, their work, their way of functioning.

I don’t sell off-the-shelf methods. ​

I don’t sell miracles.

I deliver:

• clarity
• liveliness
• strategy

…that respects their DNA,

saves time,

and avoids wasting money.

And they feel that, quickly.

Because I don’t talk down to them.

I walk alongside, consciously.

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You say your job isn’t to train but to transform. What do you mean by that?

MICHELINE

I often say it: I no longer speak of “training.”

I speak of strategic support.

Because what I do isn’t about transferring a tool or running through a program.

It’s about supporting a real transition — where there’s movement, questioning, and sometimes resistance.

I create spaces for awareness, so the people I work with can truly integrate a culture of change.

Not just on the surface.

Not just for two hours.

But:

• in their posture
• in their clarity
• in how they act

I help teams make room for the new — while respecting their pace, reality, and DNA.

Because change is never just technical.

It’s human.

And I’ll say it loud and clear:

👉🏼 I’m the consultant for consultants, the coach for coaches, the trainer of trainers.

Why?

Because I also support those who teach others.

Inside companies, some collaborators will have to onboard, train, and transmit.

And what builds lasting strength isn’t hiring outside experts every three months.

It’s creating internal anchors: alive, aligned, autonomous.

Training isn’t about duplicating knowledge.

It’s about creating a living framework, a culture that flows.

And often, I help awaken collective intelligence where people still work in silos.

That’s when real transformation happens:

When it’s rooted in practices, connections, and everyday life.

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Your approach balances structure and intuition. Is that intentional?

MICHELINE

Absolutely.

I don’t work with theories or generic methods.

I work with the real — what’s actually happening.

When I support, I connect intuition with the field:

• I feel
• I observe
• I listen

What people are experiencing,

what they need,

what they can’t always express —

I pick it up, translate it, make it structure-ready.

And yes, I do structure.

Because structure matters.

Without it, nothing lasts.

But that structure comes from them —

not from a ready-made model.

And that’s why it works.

Today’s businesses need to move forward in alignment with their DNA.

Not by copying cookie-cutter solutions.

And that’s exactly what I offer.

It’s my strength:

Bridging AI and awareness

Organization and posture

Human and digital

Not either/or.

Both. Together.

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You’re usually discreet about yourself. But here, you’re opening up. Why now?

MICHELINE

True, I’ve long been discreet.

I’ve never liked putting myself out there without a purpose.

And I’ve never needed to share my private life.

But I’ve come to understand: this isn’t about my private life.

It’s about my journey, my stance, my intention.

And that, it’s important to share.

Because the people I support — and those I will — need to feel who they’re moving with.

I’ve realized the strongest professional relationships are rooted in human alignment.

People don’t want to work with facades anymore.

They want to know who they’re dealing with, feel a presence, an energy, a clarity.

So yes, I open up.

But within a clear framework.

I speak as a professional, as an entrepreneur, not as a private individual.

And what I show is exactly what people will experience when they work with me:

• No mismatch.
• No double message.

To me, authenticity today means:

owning your stance without overacting — and without hiding.

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What do people say after working with you?

MICHELINE

They tell me it’s not just support.

It’s a turning point.

A CEO once said, after comparing various approaches:

“The difference with you, Micheline, is that there’s substance.

There’s depth. Real transformation.

You don’t just follow a program — you work with us, on us.”

What often comes back is:

• “You show us use cases we’d never thought of — even though it’s our job.”
• “You highlight blind spots, gains, and possibilities we couldn’t see.”

They also say:

• “It’s concrete, fluid, clear. We save time from the start.”
• “You respect our pace, but you don’t let us stagnate.”

I think what they feel is that I’m truly involved.

I don’t sell a method.

I co-create a movement that fits them.

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Your approach feels different. You’re redefining the rules — but quietly. What’s shifted for you recently?

MICHELINE

What’s changed is that I now see exactly where the real game is.

Integrating AI, optimizing digitally…

None of that works without the leader’s stance.

The leader sets the tone.

The leader embodies it.

• If they’re not driving it,
• not aligned,
• not using the tools themselves…

…it doesn’t stick.

It stays theoretical, or becomes another unused gadget.

But when a leader lives the tool,

understands its true leverage,

sees the real performance gains —

then they can bring the team on board, with structure, respect, and fit.

That’s also when the real questions arise:

• Does this respect our DNA?
• Does it integrate into our practices?
• Is everyone in the company speaking the same language?

That’s why I’m here.

Not to impose a tool —

but to help companies own change without losing themselves.

I’m no longer testing an activity.

I’m solidifying a movement.

With those who want to move forward: lucidly, humanely, strategically.

And that doesn’t make noise.

But it transforms — deeply.

Discover more conversations and experiences that shed light on our work.

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Micheline Boutrin-Deroire

Strategic Transformation Consultant – AI & Digital Optimization

Founder of PAS À PAS DIGITAL

🏆  Europe & France 2024 Award Winner,

I support professionals and organizations in simplifying their digital environment, integrating AI with clarity and structure, and transforming their practices for results that are human, fast, and aligned.

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